Marketing is a matching process which leads to higher profits, growth (if you want it) and a happier business life. When I “do marketing” it starts with the strengths and weaknesses of your organisation, the experience held within your business and its resources. Then comes the market, most likely starting in the market you are currently in and studying its size, growth, what changes are happening and what opportunities exist within. Then the matching process occurs, the core of ‘proper’ marketing. Matching the needs in the market place to the strengths, skills and experience of your organisation to generate profitable business. Where necessary identifying training and additional resources your business needs.

This is true marketing. Advertising, leaflets, telemarketing, press releases and cut prices are marketing communications and promotional techniques. A marketing plan may use all or none of these techniques. If they are required then I can of course help in their design or bring in someone to help. The same applies with sales and other training.

A last point, you may think all of this sounds expensive. It is not . Give us a ring or go to our web site and drop us a note using the web form and we can talk some more about Real Marketing.