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Large companies use a wide range of marketing tactics to attract
potential customers and raise their profile. These can include partner
relationships, websites, direct mail, telemarketing, public relations,
proposals, advertising, exhibitions and many more.
Smaller companies can also successfully use a cost effective combination
of the right tactics.
I help companies by:
- Understanding their business requirements and aims
- Identifying the types of clients the they most want
- Understanding why their clients buy from them, and not the
competitors
- Building the messages and running marketing programmes to use
the optimum tactics within a budget
- Acting as the Marketing Director and where necessary bringing
in other expert skills such as web designers, telemarketers, article
writers and graphics designers.
I expect to make a significant difference to a
small or medium sized companies marketing success by working for
them for just 1 to 3 days per month. See my website for some customer
testimonials.
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